The Project
What we are all about
At Canada Beast, we design timeless wardrobe classics in the hope they will become your everyday go-to for years to come. We believe in creating less while restoring the appreciation of high-quality craftsmanship and the hands of the people that make it all happen. Doing all that with transparency and sustainability
The journey
We started the business with an open mind, challenging ourselves to do things better. The goal was to find how we could have a real impact
It’s no secret the fashion industry has taken a strange path in the past decade. The industry is producing 400% more clothes than 20 years ago and clothes have become disposable items. In fact, the equivalent of 1 garbage truck of textile is wasted every second. More than 60% of the clothes bought are thrown away before a year of usage. The smoke and mirror of fast fashion. To find out more take a look at our article on
Our initial conclusion
The last thing the world needs is another fashion brand that creates more clothing, offers constant ever-changing collections to only pack wardrobes and landfills.
In fact, our definition of progress is less clothing, of better quality, so in a way going back to basics, putting craftsmanship, sustainability, and customer satisfaction first.
We partner with some of the best factories in the world that have the same obsession as us, creating outstanding products ethically.
We pick one product and get to work to make it a stellar piece, we rethinking every small technical aspect of it.
Our goal: Creates go-to pieces that you will be glad to wear over and over again.
It is all about protecting our place. We only have one world to care for. We are committed to selecting the best quality fabrics that respect the environment.
This will help lower water usage, get rid of chemicals and pesticides which harm workers and leach into the rivers. It’s going to take some time to make our world change but we hope you join us.
The hardest part was to find a way to pack all of those great things together while keeping them accessible. So we decided to cut the middleman and offer them directly to you.
After 7 years in the textile industry, I was looking for a new challenge, something different, something that would have a great impact on the world around me. This is when I had the opportunity to move to Paris, disrupt the routine, and see things differently. In the past 3 years, I had the chance to meet with many designers, manufacturers, and actors in the fashion industry. Those meetings slowly shaped the vision of what Canada Beast could bring to people.
Our beliefs
We are among the believers that there is a more sustainable way of doing things, that a change needs to happen before we affect our planet even more. We believe that the clothes people wear should reflect their personality, not only in their looks but in the way they are made.
Our purpose, Is to have a positive impact by being transparent, sharing our knowledge, and offering an honest alternative to people that want things to change
How we do that?
By going back to the basics; placing craftmanship, the environment, and people first in everything we do
When you choose a responsibly made garment, you promote transparency, environmental responsibility and change in the way clothes are produced.
1 - Sourcing responsibly
It all starts with fibers and fabrics. We work hard and are committed to finding fabrics that meet our high standard without harming the world we live in. This goes up to the way it’s cultivated so we minimize chemicals and pesticides for example. To how much it travels, how it can save water and minimize CO2 emissions.
2 - Craftmanship and people first
We only support manufacturers who produce ethically. We make sure that the health, safety, and wages of the workers who make our products are a priority. We work with partners that have the highest standards, so that all of our products are built to last, have an incredible fit, and will stay with you a long time. We look at their geographical location that offers strict regulations so that we are sure it’s not only smoke and mirrors.
We also associate with manufacturers that are in a closer range so our clothes don’t end up traveling all across the world to get to us.
3 - Design responsibly
After everything we saw behind the scenes, we are firm believers that less is more. We don’t do ever-changing collections, countless products, we only focus on the essentials.
Let’s face it we all have go-to pieces that we wear day after day and the rest of the wardrobe just ends up sitting there for nothing.
The industry is producing 400% more clothes than 20 years ago but 60% of them end up in the trash before a year of usage. So we believe that designing responsibly is producing clothes that you are going to wear time after time and that won’t go out of style.
4 - Customer satisfaction
In all of our processes we are not reinventing the industry and mostly going back to the basics.
At the base of every company are the clients. It seems a lot of companies these days have forgotten about that. With our friends, family, and a great community that supports the same values we will have a greater impact.
This is why we put them first, they keep us accountable, help us find new ideas, and make us wake up every day with the goal of making a difference.
For a positive change
We all have a say in the future of the fashion world. That's why at Canada Beast, we challenge ourselves to rethink the ways we source our products, select textiles that increase performance, have style and are sustainable. We believe when we collectively do the right thing, whether it's in small ways or big we can have a great impact.
Remember you are a BEAST, go have an impact
All choices are important
It's easy to get lost in the terms used in eco-friendly fashion. Considered the 3rd most polluting industry on the planet, everyone agrees that the fashion industry needs to make a shift. At Canada Beast, we evaluate the choice of fibres and materials according to several criterias: place of production, comfort, durability, quality and environmental footprint.
The fabrics
Because the following has to change
You can be a change maker
When you choose a responsibly made garment, you promote transparency, environmental responsibility and change in the way clothes are produced.
